Case Study: Blogging, Social Media Examiner
Case study on a successful B2B blogging strategy for Block Imaging, a medical imaging equipment company.
Published on:
2012
Writing
- Case Study: B2B Blogging, Block Imaging"4 Blogging Tips to Double Your Site Traffic" for Social Media Examiner
For this case study on successful B2B blogging for Social Media Examiner, I interviewed the team at Block Imaging, a medical imaging equipment company in Lansing, Michigan. Block's blogging efforts have been so successful that the company, which had been headed into a slump, has instead hired three new salespeople. I loved how the whole team, from leadership on down, embraced the content marketing concept and works to keep the process fun. For the complete article, go to http://www.socialmediaexaminer.com/business-blogging-case-study/
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