Social Media Case Study: Blogging for B2B
Case study on a successful B2B blogging strategy for Block Imaging, a medical imaging equipment company.
Published on: 
2012
Writing
  • Case Study: B2B Blogging, Block Imaging
    "4 Blogging Tips to Double Your Site Traffic" for Social Media Examiner

  • For this case study on successful B2B blogging for Social Media Examiner, I interviewed the team at Block Imaging, a medical imaging equipment company in Lansing, Michigan. Block's blogging efforts have been so successful that the company, which had been headed into a slump, has instead hired three new salespeople. I loved how the whole team, from leadership on down, embraced the content marketing concept and works to keep the process fun. For the full article, go to http://www.socialmediaexaminer.com/business-blogging-case-study/
     
    You can see all my articles for Social Media Examiner at socialmediaexaminer.com/author/louise-julig/
  • Screen shot of first portion of Block Imaging case study for Social Media Examiner