Social Media Case Study: Blogging for B2B
Case study on a successful B2B blogging strategy for Block Imaging, a medical imaging equipment company.
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  • Case Study: B2B Blogging, Block Imaging
    "4 Blogging Tips to Double Your Site Traffic" for Social Media Examiner

  • For this case study on successful B2B blogging for Social Media Examiner, I interviewed the team at Block Imaging, a medical imaging equipment company in Lansing, Michigan. Block's blogging efforts have been so successful that the company, which had been headed into a slump, has instead hired three new salespeople. I loved how the whole team, from leadership on down, embraced the content marketing concept and works to keep the process fun. For the full article, go to
    You can see all my articles for Social Media Examiner at
  • Screen shot of first portion of Block Imaging case study for Social Media Examiner