Social Media Case Study: LinkedIn for Int'l Business
Case study on using LinkedIn to build a business overseas, for Social Media Examiner.
Published on: 
2012
Writing
  • Case Study: LinkedIn for Business
    "7 Steps to Building a Business Using LinkedIn" for Social Media Examiner
  • For this case study for Social Media Examiner, I interviewed James Filbird, an American entrepreneur living in China. Filbird has used LinkedIn to build his business from scratch with virtually no marketing budget. This was my first interview with someone in China, and it took some doing to get the timing right, but it was worth it. For the full story, go to http://www.socialmediaexaminer.com/linkedin-case-study/
     
    You can see all my case studies for Social Media Examiner at socialmediaexaminer.com/author/louise-julig/
  • Screen shot of first portion of James Filbird LinkedIn case study for Social Media Examiner