Social Media Case Study: Sony Electronics
Case study for Social Media Examiner on how Sony Electronics is using Pinterest to build brand affinity and drive sales.
Published on: 
2012
Journalism, Writing
  • Case Study: Sony Electronics
    "How Sony Became a Pinterest Rock Star" for Social Media Examiner
  • This is my first article for Social Media Examiner as their staff case study writer. I really enjoyed interviewing Sony Electronics to learn about their strategy for using the relatively new social media platform Pinterest to build brand affinity and increase sales. For the full article, go to http://www.socialmediaexaminer.com/pinterest-case-study-sony/
     
    You can find all my case studies for Social Media Examiner at socialmediaexaminer.com/author/louise-julig/
  • Screen shot of first portion of the case study on Sony Electronics for Social Media Examiner