Press Releases for Shoe Drive
Press releases and a media release for the Soles4Souls shoe drive by the San Diego chapter of the National Association of Professional Organizers (NAPO) which resulted in TV coverage at three major local outlets and over 7,000 pairs of shoes donated to Soles4Souls.
Published on: 
2012
Writing, Copywriting
  • PR for Soles4Souls Shoe Drive results in media coverage, over 7,000 pairs of shoes donated

     I teamed with San Diego PR agency Margolin & Associates on this successful PR campaign for the San Diego Chapter of NAPO for their shoe drive benefitting Soles4Souls. I wrote the release and media alert announcing the drive in October, and Lisa Margolin leveraged that into television coverage at three major media outlets in San Diego. We summarized the results in another release sent out in January, 2012 announcing the successful collection of over 7,000 pairs of shoes. 
  • FOR IMMEDIATE RELEASE

    ORGANIZING EXPERTS HOST SHOE DRIVE FORPEOPLE IN NEED

    San Diegansinvited to clean out their closets of gently worn shoes and donate them tocharity

    SAN DIEGO, Sept. 21, 2011 —The local chapter of the National Association of Professional Organizers (NAPO)has organized a shoe drive to benefit people in need. Organizers are requestingthat San Diegans donate new and gently worn shoes from 10 a.m. to 2 p.m.Saturday, Oct. 15, at the Lawrence Family Jewish Community Center, 4126Executive Drive in San Diego.

    The San Diego Chapter ofNAPO is accepting all kinds of shoes in any condition except wet, includingunmatched shoes. Every donation will be delivered to those in need by Soles4Souls,which distributes shoes to people living in extreme poverty and recovering fromnatural disasters.

    The group expects tocollect 5000 shoes at the four-hour event.

    “Partnering with Soles4Soulsis a natural fit for NAPO,” said Sue Crum, San Diego NAPO President, “becauseas Professional Organizers we know that people are more likely to let go ofthings if they know they are going to a good cause. Soles4Souls helpsdistribute the estimated 1.5 billion shoes taking up space in people’s closetsto adults and children who really need them.”

    Soles4Souls has distributedmore than 13 million pairs of shoes since 2005, providing one pair of shoes toa person in need every seven seconds. Shoes that require cleaning orconditioning, or are inappropriate for crisis relief, such as high heels, areprovided to microenterprise programs in developing countries. Shoes that Soles4Souls collects that cannot be worn are recycled.

    “We need partners like NAPOSan Diego to get behind Soles4Souls,” said Wayne Elsey, the charity’s founderand CEO. “Donating shoes is one of the most simple yet profound acts you cando, because it will greatly improve someone’s life in the most difficult oftimes.”

    About NAPO San Diego
    The National Association ofProfessional Organizers, The Organizing Authority®, develops, leads andpromotes Professional Organizers and the organizing industry. With over 40 NAPOSan Diego members, the chapter comprises speakers, authors, residentialspecialists, business organizers and manufacturers of organizing products.Members offer a variety of services, including hands-on organizing, virtualorganizing, coaching, training, space planning and financial organizing. Visit www.naposandiego.com

    About Soles4Souls®
    Soles4Souls collects shoesto relieve victims of abject suffering and to support microenterprise effortsto eradicate poverty. Visit www.soles4souls.org or www.giveshoes.org

    MEDIA CONTACT:
    Lisa Margolin-Feher
    Margolin & Associates
    619-417-9242
    lisa@margolinpr.com

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