Chic Boutiques: Encinitas Magazine

November 08, 2009

Chic Boutiques: Encinitas Magazine

For the Holiday 2009 issue of Encinitas Magazine I landed a plum assignment: explore ten of the most intriguing boutiques in the city and write about them. Encinitas is full of trendy little boutiques with everything from high-end designers and custom jewelry to price point denim to organic children's clothes, so I jumped at the chance to write this piece. Just in time for the holidays, here's a guide to ten of the top fashion-forward boutiques.

Click here for the online version of "Style Network," or go to page 30 of the digital version of the Holiday 2009 Encinitas Magazine.

Posted at 02:53 PM in Available Now, Business, Clips, Encinitas Magazine, Local Interest | Permalink

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About Louise

Crafting a clean, concise, well-written piece that’s a perfect fit for its readers gets me jazzed; I aim to always give the target audience a memorable story while leaving the writing transparent. I love talking with people to find out what makes them tick, discovering what’s interesting about every place I go and spreading the word about good things in my community and beyond.

My professional ethic is to deliver clean copy on time and to give the same attention to detail to every piece, from short profiles and brochures to in-depth features and reports. I also have an obsession with hunting down and eliminating grammar, punctuation and usage errors and rewording confusing copy. I love making editors' jobs easier and giving clients exactly what they need—even if they can’t fully describe what that is just yet.

Click the "Clips" link for my published work, and check the sidebar for a client list, useful references and links to all the ways to contact me—I'm active on Twitter, LinkedIn and Facebook, I publish a personal blog called Thoughts Happen, and as my daughter will tell you, I am on my computer All The Time.

Clients

AAA Westways
"What's New Lifestyle" and "Out&About" columns for Westways, the AAA magazine for Southern California
Carlsbad Magazine
Arts and culture columns for the premiere periodical of Carlsbad, CA
Casino Pauma
Marketing letters, copyediting and articles for this North County San Diego casino.
Encinitas Magazine
Profiles and features for this glossy, high-quality local magazine.
San Diego Family Magazine
Over 30 articles for this county-wide family interest and parenting magazine as a regular contributor since 2005
San Diego Family Out & About
Compiled and wrote all entries for the North County Coastal section of the 2007 Out & About Family Adventure Guide and the Coastal San Diego section of the upcoming 2010 guide.
Smooth Jazz News
Copyediting for SJN, a nationally distributed jazz magazine, since 2005, editing everything from raw articles to full layouts
Surf City Times
Copyediting and writing for the now-defunct biweekly Encinitas newspaper Surf City Times, September '04 - June '05
Western New York Family Magazine
Reprints and original pieces for this regional family magazine serving the Buffalo/Niagara area

Influences

A. A. Milne
Every adult should read the classic Winnie the Pooh stories (preferably out loud to a small child), for there you will see parts of yourself and those you know perceptively captured in Milne's lovingly rendered characters.
Anne Lamott
Bird by Bird is a classic on writing, and her nonfiction books are at once both deeply personal and universal. Her style ranges from dark humor to tenderness without ever losing her authentic voice.
Frank Deford
Listening to Frank Deford’s sports commentaries on NPR made me realize the genius of his writing. Generally not a big sports fan, I was drawn in by the wit and passion he brought to each commentary. Not just a great sportswriter, a great writer.
Frank McCourt
With run-on sentences and nary a quote mark to be found among the pages of dialog in his memoirs, McCourt is the epitome of the adage that rules were meant to be broken. Unassuming, heartbreakingly funny work from a born writer.
Ilyce Glink
The queen of all media, she rules her realm of real estate and personal finance advice with a refreshing combination of genuineness and accessibility, backing up her mantra of “practical, informative and easy-to-understand” with comprehensive knowledge seasoned by humility and understanding.
Pema Chodron
Chodron is like a favorite wise old Buddhist aunt who doesn’t take life too seriously but never takes it for granted. Her writing is unassuming yet profound, weaving esoteric teachings in with stories from her own life in a way that illuminates the commonality of all experience.